Founder Credibility Page · Bengaluru, India

India's Farms Are Ready.
Families Can't Find Them.

Farmpass is building India's first curated farm experience marketplace — connecting Bengaluru families with real fruit-picking, harvesting, and rural day experiences within 100 km. Think Airbnb, but for farms.

$0M India agri-tourism market 2024 *
0M+ Bengaluru metro population *
0B+ India domestic trips taken in 2024 *
0% CAGR Market growing through 2033 *
MVP Building in <1 month · Domain live
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🌿 The Gap

A $4.9B Opportunity
With No Clear Front Door

India has millions of farms. Bengaluru has millions of families craving real outdoor experiences. But the discovery layer is completely broken — farms exist in isolation, families search blindly, and no one captures the trust needed to book.

🔍

Discovery is Broken

No unified platform exists for Bengaluru families to browse and book verified farm experiences. Farms rely on word-of-mouth and scattered Google results.

0 dedicated Bengaluru-first farm booking platforms *
🛡️

No Trust Layer Exists

Urban families with young children won't book from a WhatsApp number. Without verified listings, photos, and reviews, conversion stays near zero.

61% urban Indian consumers aware of food origins / organic *
🌾

Farmers Are Underearning

Agri-tourism is an untapped income stream for Karnataka farms. Studies show it can increase farm income by 50% — but most farmers lack the marketing reach.

50% income uplift possible through agri-tourism for Karnataka farms *
Metric India (Current) USA / Europe Gap
Agri-tourism market size $1.18B (2024) $9B+ (USA alone) 8× smaller, same population
Revenue per active farm/year ₹1–2L (informal) $12,000–15,000 (Harvest Hosts avg) 10× underperforming
Dedicated booking platforms 1–2 (Maharashtra-only) Harvest Hosts, Farm Stay UK, GetYourGuide Effectively zero for Bengaluru
Digital booking penetration <5% 40–60% Massive untapped shift ahead
Average farm income from tourism ₹5,000–10,000/mo ₹80,000–1,00,000/mo 15× uplift possible

The Farmpass Opportunity

A ₹4,000 Crore Market With No Dedicated Marketplace

$0M Projected India market by 2033 *
0% Annual CAGR (IMARC, 2025–2033) *
0+ Farms within 100 km of Bengaluru *
0K+ Target families in Bengaluru *
📊 Market Size

Massive, Growing, Under-Served

India's agri-tourism market is one of the fastest-growing segments in experiential travel, backed by government policy, rising middle-class spending, and a structural shift in how urban families want to spend weekends.

TAM · Total Addressable
$4.9B
India Agri-Tourism by 2033
$1.18B in 2024, growing at 17.9% CAGR. Broader experiential travel opportunity exceeds $10B by 2030. *
SAM · Serviceable Market
₹900 Cr
Karnataka Weekend Experiences
500K+ urban families seeking weekend outdoor experiences. 200K estimated bookings/year at ₹3,000–5,000 across Karnataka. *
SOM · 3-Year Target
₹50 Cr
Farmpass Realistic Capture
100 farms · 15K monthly bookings · ₹3,000 GMV = ₹45 Cr GMV, ₹5.4 Cr revenue at 12% commission.
📱

Digital-First Booking Generation

63% of Indian travelers plan to increase travel spend. * Families aged 31–45 — 51% of the family travel market — are mobile-first, app-comfortable bookers.

🌱

Farm-to-Table Consciousness

Organic food growing at 22% CAGR — 61% of metro consumers care about food origins. Farm visits are the live version of the education parents want for their kids.

🏛️

Karnataka Tourism Policy 2024–2029

Agri-tourism is a designated "cornerstone" of state strategy. Subsidies and incentives for farms — de-risking Farmpass's supply acquisition from day one.

💰

India Middle-Class Travel Boom

India's middle class is projected to drive a global $15T leisure travel boom. Farm stays and experiential day trips are the fastest-growing sub-segment.

🚀 The Solution

Farmpass — Where Bengaluru
Meets the Farm

Not another travel listing site. A curated, trust-first, instant-booking marketplace that makes discovering and visiting a farm as easy as ordering a Swiggy delivery — for both families and farmers.

1

Browse Curated Farms

Filter by activity, distance, age-suitability, and season. Every listing has verified photos, a safety note, and a live crop calendar.

2

Book Instantly

Choose a slot, pay via Razorpay (UPI, card, or wallet). Instant confirmation, directions, and farmer contact. No WhatsApp chasing.

3

Arrive & Experience

Pick strawberries in Kolar. Harvest mangoes in Nandi Hills. Leave with a memory — and fresh produce. Review, repeat, tell your friends.

🗺️

Smart Farm Discovery

Maps-powered search by distance, crop type, and real-time seasonal availability.

⚡

Instant Booking + Razorpay

One-click booking via UPI, card, or wallet. Instant confirmation and auto-reminders. No DMs.

⭐

Verified Reviews + Trust Signals

Family reviews, verified photos, and safety checklists — built to get a parent to say yes.

📊

Farmer Dashboard

Calendar, capacity, pricing, earnings, and guest communication — all in one place.

🌾

Crop Calendar

Month-by-month guide to what's in season across all farms — plan around mango harvest or strawberry season.

👨‍👩‍👧

Family-First Design

Age suitability tags, accessibility info, and "suitable for kids 5–12" confidence signals on every listing.

The Two-Sided Flywheel

As more farms join → more variety attracts more families → more bookings → happier farmers → better listings → more farms join. The moat builds itself.

More Farms
→
More Variety
→
More Families
→
More Bookings
→
Happier Farmers
→
Better Listings
↩

Competitive Landscape

Platform Bengaluru Focus Day Visits Instant Booking Fruit Picking Family-First
🌾 Farmpass (us) ✓ Primary ✓ Core ✓ Built-in ✓ Hero ✓ Designed for
Tour De Farm ✗ Maharashtra ~ Some ✗ Inquiry only ✗ Minimal ~ Generic
MakeMyTrip / OYO ~ Partial ✗ Stays only ✓ Yes ✗ No ~ Generic
Individual Farm Sites ~ Some ✓ Yes ✗ Call/WhatsApp ~ Some ✗ No
Airbnb Experiences ~ Limited ~ Some ✓ Yes ✗ Rare ~ Generic
⚡ Why Now

Five Tailwinds
Converging Right Now

The conditions that make Farmpass possible — and make now the right moment to build it — are the result of five macro forces aligning simultaneously.

01

Post-COVID Domestic Travel Has Fully Rebounded

India recorded 3B domestic trips in 2024, with spending 22% above pre-COVID levels. Families are actively choosing nature and open spaces — experience-led weekend getaways are the fastest-growing travel category.

3B domestic trips · spending 22% above pre-COVID · EY/IBEF *
02

Bengaluru Middle-Class Families Are Ready to Spend

India's highest concentration of dual-income tech families — with ₹4,000–8,000 weekend budgets and kids who need real-world experiences. Farm visits at ₹2,000–4,000 are a natural fit.

14M Bengaluru metro · 51% of family travel market aged 31–45 *
03

UPI Makes Rural Booking Infrastructure-Free

38% of rural India uses UPI as their primary payment mode. Farmers can accept instant digital bookings with just a phone — no hardware, no POS terminal. The infrastructure barrier that once blocked this model no longer exists.

16.58B UPI transactions/month · 38% rural adoption *
04

Karnataka Government Is Backing Agri-Tourism

The Karnataka Tourism Policy 2024–2029 designates agri-tourism a "cornerstone" of state strategy, offering subsidies for farm tourism infrastructure. Farmpass can acquire farm supply with government support — de-risking the cold-start problem.

Karnataka Tourism Policy 2024–2029 · agri-tourism a cornerstone *
05

Farm-to-Table Is Mainstream — Families Want the Experience

India's organic food market grows at 22% CAGR. 61% of metro consumers care about food origins. Urban parents want their children to understand where food comes from — a farm visit is the live version of that conversation.

22% CAGR organic market · 61% metro organic awareness *
📍 Traction

Everything in Place to Build

This is not a whiteboard idea. The founder has done the research, built the farmer relationships, and defined the product. The MVP is being built now with a clear 90-day plan.

✓ Done

✓
Domain purchased: farmpass.in is live
✓
Deep market research on India agri-tourism, Karnataka farms, Bengaluru families
✓
Personal farmer relationships established in Kolar, Nandi Hills, and Hosur regions
✓
Competitive landscape mapped — identified the clear white space
✓
Personally experienced farm visits in India and internationally — first-hand problem validation
✓
Tech stack defined: React/Next.js + Supabase + Razorpay + Google Maps
✓
Unit economics modelled, commission structure defined (12% of GMV)
✓
Self-funded runway secured: ₹2–10L personal savings committed

⚡ Building Now

→
MVP development — core booking flow, farm listings, Razorpay integration
→
Onboarding 5 pilot farms (Bangalore Berry Company model + 4 others)
→
Farm photography and listing content creation for pilot farms
→
Farmer dashboard: calendar management, booking notifications, earnings view
→
Customer-facing booking flow: browse → select slot → pay → confirm
→
Legal: Terms, farmer agreements, and booking policy drafted
→
Building advisor network — seeking 2–3 domain-specific mentors
→
Community outreach — Bengaluru parenting Facebook groups, Namma Bengaluru communities

30 / 60 / 90 Day Roadmap

Day 1–30

Build & Seed

  • MVP live on farmpass.in
  • 5 farms onboarded in Kolar + Nandi Hills
  • First 50 bookings targeted
  • Razorpay payouts working end-to-end
  • Launch on WhatsApp communities + Instagram
Day 31–60

Learn & Grow

  • 10 farms active, 2 new regions
  • Review system live, first 20+ reviews
  • Repeat booking data from pilot users
  • Seasonal crop calendar published
  • First media mention or blog feature
Day 61–90

Scale & Repeat

  • 20 farms active across Karnataka
  • ₹4.3L/month revenue run-rate
  • Farmer income stories documented
  • Seed raise initiated (if ready)
  • Next city (Hyderabad/Pune) research begins
📐 Unit Economics

The Numbers Work —
For Everyone

A simple, lean business model: Farmpass takes 12% commission on every booking. No upfront fees for farmers. No subscription for families. Revenue only flows when value is created.

Per Booking
₹3,000
4 people × ₹750/person
= ₹360 Farmpass revenue (12%)
→
Per Farm / Month
₹21,600
60 bookings/month
= ₹21,600 Farmpass revenue
→
At 20 Farms (Month 6)
₹4.32L
Monthly recurring revenue
₹51.8L annualised

Booking Economics

Avg family size 4 people
Price per person ₹750
Booking GMV ₹3,000
Commission (12%) ₹360
Farmer keeps ₹2,640

LTV & CAC Estimate

Visits per family/year 3×
Annual GMV per family ₹9,000
Farmpass LTV (12%) ₹1,080/yr
Est. CAC (India apps) ₹400–600
LTV : CAC Ratio 1.8× Yr 1 · 5.4× Yr 3

Farm-Side Math

Bookings/weekend 15
Bookings/month 60
Gross farm revenue ₹1,80,000/mo
After Farmpass (88%) ₹1,58,400/mo
Avg farmer income today ₹10,218/mo
🧑‍🌾

The Farmer Impact Story

The average Indian farmer earns ~₹10,218/month from crops alone (Government of India data *). With just 60 bookings/month through Farmpass, a participating farm earns an additional ₹1.58L/month — a 15× income uplift from the tourism channel alone. This is the flywheel: when farmers earn more, they invest in better experiences, which drives more bookings, which helps more families find real India.

15× income uplift potential per farm
🤝 Looking For

Not Raising Money.
Seeking Wisdom.

Farmpass is self-funded and building. What would accelerate us most right now is not capital — it's experienced people who've done this before and are willing to exchange their hard-won knowledge for early influence over something that matters.

🔄

Marketplace Veterans

You've built or scaled a two-sided marketplace in India — hospitality, mobility, food, or services. You know the cold-start problem and how to get through it.

🌾

Agri-Business & Rural Economy

You understand how Indian farmers make decisions and how to structure win-win agreements in rural Karnataka. You know the policy landscape and informal trust networks.

🌆

Bengaluru Consumer Brand Builders

You've built a brand Bengaluru families love. You know how to reach the 30–42 year old dual-income parent — their channels, vocabulary, and what makes them book again.

🌱

India Startup Ecosystem Connectors

You know the angels who care about rural India, the accelerators focused on sustainable business, and the government officials working on agri-tourism. Introductions matter.

Let's Have a Conversation

If you see the vision, know someone who does, or just want to ask a hard question — that email below is a real person who will respond.

📬 Email the Founder    🌐 Visit farmpass.in
👤 The Founder
Thilak Shankarappa, Founder of Farmpass

Thilak Shankarappa

Founder & CEO · Devanahalli, Karnataka
🥭 Mango Orchards 🍇 Grape Vineyards 🗺️ Esri · 6 yrs 🌾 Farming Family 🎓 MS CS

I'm Not Just Building For Farmers. I Am One.

I grew up in a farming family in a village near Devanahalli — 30 km from the heart of Bengaluru. My family owns mango orchards and grape vineyards. I know what it means to have land that produces something beautiful, and no reliable way to connect it with the city families who would love to experience it.

After a Master's in Computer Science from Cal State Fullerton, I spent 6 years at Esri in California — the world leader in geospatial software — working in digital marketing and business applications, sitting inside a company obsessed with how location shapes decisions. Before that, I was at The Wonderful Company, one of America's largest agricultural brands (POM, Halos, Wonderful Pistachios), where I got close to how large-scale agriculture businesses operate. I came back to India in 2024 and started Parvatha Technologies to solve problems I understand from both sides of the fence — literally.

Farmpass is the intersection of everything I am: a farmer's son who can build the technology, who has the land relationships, and who has watched global agri-businesses scale. No one else in India is standing at this exact crossroads.

Unfair Advantages

Supply-side trust from day one: my own orchards and family farm network near Devanahalli are the first listings — no cold outreach needed
6 years at Esri (world's leading GIS company): deep exposure to how location and geospatial data drives product decisions — directly relevant to farm discovery by distance
Experience at The Wonderful Company, a major US agricultural brand — shaped my understanding of how agriculture businesses operate and market themselves
Technical founder building now: full-stack product with React + Supabase + Razorpay already in progress, no agency dependency
Karnataka roots: deep local knowledge of Devanahalli, Nandi Hills, Kolar, and Hosur farm belts within 100 km of Bengaluru

Where I Need Guidance

  • How to structure farmer agreements to prevent disintermediation as we scale beyond family connections
  • Consumer brand building — turning a discovery platform into a trusted household name for Bengaluru families
  • Insurance and liability frameworks for family visits at third-party farm properties
  • The right early channels to reach urban parents (Instagram, parenting communities, school networks?)
  • Marketplace quality control without becoming too operations-heavy in the early stage
"Most marketplace founders understand either the supply side or the demand side. I wake up every morning and walk through mango orchards. I spent six years inside the world's leading location-intelligence company and worked alongside one of America's largest agricultural brands. Farmpass is not a theory I'm testing — it's a world I already live in."
🌍 Global Proof of Concept

This Model Has Already Worked. Elsewhere.

The Farmpass model is not a theory. International platforms have proven that connecting urban travellers with authentic farm experiences creates lasting, profitable, two-sided businesses at scale.

🇺🇸

Harvest Hosts (USA)

North America's largest private farm network. Started niche, scaled to 250K members spending $200M+ directly with local hosts.

250K+ members · $200M+ local revenue generated *
🇬🇧

Farm Stay UK

UK's dedicated farm experience marketplace. Proves urban families will seek and pay for verified farm experiences — and that farmers need a trusted platform.

1,000+ farm hosts · millions of annual visitor days
🇮🇳

India — The White Space

No Bengaluru-first, family-first, instantly-bookable farm platform exists. India has 6× the UK's population, a faster-growing middle class, and more farms within city range.

0 dedicated Bengaluru-first farm experience platforms