Farmpass is building India's first curated farm experience marketplace — connecting Bengaluru families with real fruit-picking, harvesting, and rural day experiences within 100 km. Think Airbnb, but for farms.
India has millions of farms. Bengaluru has millions of families craving real outdoor experiences. But the discovery layer is completely broken — farms exist in isolation, families search blindly, and no one captures the trust needed to book.
No unified platform exists for Bengaluru families to browse and book verified farm experiences. Farms rely on word-of-mouth and scattered Google results.
0 dedicated Bengaluru-first farm booking platforms *Urban families with young children won't book from a WhatsApp number. Without verified listings, photos, and reviews, conversion stays near zero.
61% urban Indian consumers aware of food origins / organic *Agri-tourism is an untapped income stream for Karnataka farms. Studies show it can increase farm income by 50% — but most farmers lack the marketing reach.
50% income uplift possible through agri-tourism for Karnataka farms *| Metric | India (Current) | USA / Europe | Gap |
|---|---|---|---|
| Agri-tourism market size | $1.18B (2024) | $9B+ (USA alone) | 8× smaller, same population |
| Revenue per active farm/year | ₹1–2L (informal) | $12,000–15,000 (Harvest Hosts avg) | 10× underperforming |
| Dedicated booking platforms | 1–2 (Maharashtra-only) | Harvest Hosts, Farm Stay UK, GetYourGuide | Effectively zero for Bengaluru |
| Digital booking penetration | <5% | 40–60% | Massive untapped shift ahead |
| Average farm income from tourism | ₹5,000–10,000/mo | ₹80,000–1,00,000/mo | 15× uplift possible |
India's agri-tourism market is one of the fastest-growing segments in experiential travel, backed by government policy, rising middle-class spending, and a structural shift in how urban families want to spend weekends.
63% of Indian travelers plan to increase travel spend. * Families aged 31–45 — 51% of the family travel market — are mobile-first, app-comfortable bookers.
Organic food growing at 22% CAGR — 61% of metro consumers care about food origins. Farm visits are the live version of the education parents want for their kids.
Agri-tourism is a designated "cornerstone" of state strategy. Subsidies and incentives for farms — de-risking Farmpass's supply acquisition from day one.
India's middle class is projected to drive a global $15T leisure travel boom. Farm stays and experiential day trips are the fastest-growing sub-segment.
Not another travel listing site. A curated, trust-first, instant-booking marketplace that makes discovering and visiting a farm as easy as ordering a Swiggy delivery — for both families and farmers.
Filter by activity, distance, age-suitability, and season. Every listing has verified photos, a safety note, and a live crop calendar.
Choose a slot, pay via Razorpay (UPI, card, or wallet). Instant confirmation, directions, and farmer contact. No WhatsApp chasing.
Pick strawberries in Kolar. Harvest mangoes in Nandi Hills. Leave with a memory — and fresh produce. Review, repeat, tell your friends.
Maps-powered search by distance, crop type, and real-time seasonal availability.
One-click booking via UPI, card, or wallet. Instant confirmation and auto-reminders. No DMs.
Family reviews, verified photos, and safety checklists — built to get a parent to say yes.
Calendar, capacity, pricing, earnings, and guest communication — all in one place.
Month-by-month guide to what's in season across all farms — plan around mango harvest or strawberry season.
Age suitability tags, accessibility info, and "suitable for kids 5–12" confidence signals on every listing.
As more farms join → more variety attracts more families → more bookings → happier farmers → better listings → more farms join. The moat builds itself.
| Platform | Bengaluru Focus | Day Visits | Instant Booking | Fruit Picking | Family-First |
|---|---|---|---|---|---|
| 🌾 Farmpass (us) | ✓ Primary | ✓ Core | ✓ Built-in | ✓ Hero | ✓ Designed for |
| Tour De Farm | ✗ Maharashtra | ~ Some | ✗ Inquiry only | ✗ Minimal | ~ Generic |
| MakeMyTrip / OYO | ~ Partial | ✗ Stays only | ✓ Yes | ✗ No | ~ Generic |
| Individual Farm Sites | ~ Some | ✓ Yes | ✗ Call/WhatsApp | ~ Some | ✗ No |
| Airbnb Experiences | ~ Limited | ~ Some | ✓ Yes | ✗ Rare | ~ Generic |
The conditions that make Farmpass possible — and make now the right moment to build it — are the result of five macro forces aligning simultaneously.
India recorded 3B domestic trips in 2024, with spending 22% above pre-COVID levels. Families are actively choosing nature and open spaces — experience-led weekend getaways are the fastest-growing travel category.
3B domestic trips · spending 22% above pre-COVID · EY/IBEF *India's highest concentration of dual-income tech families — with ₹4,000–8,000 weekend budgets and kids who need real-world experiences. Farm visits at ₹2,000–4,000 are a natural fit.
14M Bengaluru metro · 51% of family travel market aged 31–45 *38% of rural India uses UPI as their primary payment mode. Farmers can accept instant digital bookings with just a phone — no hardware, no POS terminal. The infrastructure barrier that once blocked this model no longer exists.
16.58B UPI transactions/month · 38% rural adoption *The Karnataka Tourism Policy 2024–2029 designates agri-tourism a "cornerstone" of state strategy, offering subsidies for farm tourism infrastructure. Farmpass can acquire farm supply with government support — de-risking the cold-start problem.
Karnataka Tourism Policy 2024–2029 · agri-tourism a cornerstone *India's organic food market grows at 22% CAGR. 61% of metro consumers care about food origins. Urban parents want their children to understand where food comes from — a farm visit is the live version of that conversation.
22% CAGR organic market · 61% metro organic awareness *This is not a whiteboard idea. The founder has done the research, built the farmer relationships, and defined the product. The MVP is being built now with a clear 90-day plan.
30 / 60 / 90 Day Roadmap
A simple, lean business model: Farmpass takes 12% commission on every booking. No upfront fees for farmers. No subscription for families. Revenue only flows when value is created.
The average Indian farmer earns ~₹10,218/month from crops alone (Government of India data *). With just 60 bookings/month through Farmpass, a participating farm earns an additional ₹1.58L/month — a 15× income uplift from the tourism channel alone. This is the flywheel: when farmers earn more, they invest in better experiences, which drives more bookings, which helps more families find real India.
Farmpass is self-funded and building. What would accelerate us most right now is not capital — it's experienced people who've done this before and are willing to exchange their hard-won knowledge for early influence over something that matters.
You've built or scaled a two-sided marketplace in India — hospitality, mobility, food, or services. You know the cold-start problem and how to get through it.
You understand how Indian farmers make decisions and how to structure win-win agreements in rural Karnataka. You know the policy landscape and informal trust networks.
You've built a brand Bengaluru families love. You know how to reach the 30–42 year old dual-income parent — their channels, vocabulary, and what makes them book again.
You know the angels who care about rural India, the accelerators focused on sustainable business, and the government officials working on agri-tourism. Introductions matter.
If you see the vision, know someone who does, or just want to ask a hard question — that email below is a real person who will respond.
📬 Email the Founder 🌐 Visit farmpass.in
I grew up in a farming family in a village near Devanahalli — 30 km from the heart of Bengaluru. My family owns mango orchards and grape vineyards. I know what it means to have land that produces something beautiful, and no reliable way to connect it with the city families who would love to experience it.
After a Master's in Computer Science from Cal State Fullerton, I spent 6 years at Esri in California — the world leader in geospatial software — working in digital marketing and business applications, sitting inside a company obsessed with how location shapes decisions. Before that, I was at The Wonderful Company, one of America's largest agricultural brands (POM, Halos, Wonderful Pistachios), where I got close to how large-scale agriculture businesses operate. I came back to India in 2024 and started Parvatha Technologies to solve problems I understand from both sides of the fence — literally.
Farmpass is the intersection of everything I am: a farmer's son who can build the technology, who has the land relationships, and who has watched global agri-businesses scale. No one else in India is standing at this exact crossroads.
Where I Need Guidance
The Farmpass model is not a theory. International platforms have proven that connecting urban travellers with authentic farm experiences creates lasting, profitable, two-sided businesses at scale.
North America's largest private farm network. Started niche, scaled to 250K members spending $200M+ directly with local hosts.
250K+ members · $200M+ local revenue generated *UK's dedicated farm experience marketplace. Proves urban families will seek and pay for verified farm experiences — and that farmers need a trusted platform.
1,000+ farm hosts · millions of annual visitor daysNo Bengaluru-first, family-first, instantly-bookable farm platform exists. India has 6× the UK's population, a faster-growing middle class, and more farms within city range.
0 dedicated Bengaluru-first farm experience platforms